Wednesday, August 20, 2008

A-Trak x NIKE Dunk Hi "Running Man" Contest

Nike Sportswear alongside heralded DJ A-Trak are paying tribute to their efforts on the Nike+ Original Run album, Running Man” as the two team-up on a pair of custom NIKE iD Dunks. The Dunks feature A-Trak chosen colors and a lasered logo on the heel. A-Trak’s album itself represented a new challenge for the Montreal-born, New-York based DJ who’s list of achievements include DMC World Champion at 15 as well as serving as DJ to Kanye West. While not coming from a running background, the album required some serious thought relative to A-Trak’s usual musical releases which cater more to short-attention span audiences. The electro meets hip-hop album offers many memorable beats and works alongside a runner’s progression from the warm-up all the way through the painful last few strides and really showcases both A-Trak’s current interests and hip-hop background.

You can buy A-Trak’s Nike+ Original Run album through the iTunes Store here or download the 2 minute sampler here.


1 comment:

Jonny.Treeson said...

SICK! I'm gonna cop these just cause they are A-trak's. Big-up the Canadian connect!