e-ink

A new technology that is being rolled out is going to make packaging for media, video games, and even magazines much more interesting for the consumer. A new form of product display called "E-Ink" is an inexpensive way to create a moving advertisement right on the proudct! Right now it only can do different shades of gray, but don't expect it to be long before full blown color is out and we'll see magazines and DVD cases that are animated and a lot more eye catching! Below is an example of this technology in a product demo. It will be in stores and newsstands soon, as it doesn't cost much more than a printed page.