Despite numerous failed attempts before getting Nike SB out of the starting blocks and turning it into a success, attention focuses on Nike Snowboarding as the latest active sports endeavor of Nike launches. Without a doubt the brand possess the technical prowess to create some revolutionary product as well as the marketing expertise. The front runner of the debutant collection is a collaboration with familiar Nike friend Stash with his signature fat cap design is put to use on boots and jacket. A strong assortment of products are available including high performance outerwear and the Zoom Force 1. A full look can be seen at NikeSnowboarding.com.