Friday, April 4, 2008

COMMES des Garcons x H&M


Rei Kawakubo, founder and head designer of Japanese label, Comme des Garcons, will be the guest designer for H&M's 2008 autumn collection. The collection will include everything from men's, women's, and children's clothing to accessories and even an exclusive unisex fragrance. The collection is set to launch in early November at the opening of H&M's second store in Tokyo, Japan, and it will hit other H&M stores a few days later.

Ever since Comme des Garcons' debut in 1981, Rei Kawakubo has been known for challenging the norms with her use of distressed fabrics, unfinished edges, asymmetrical cuts, and monochromatic tones. The collaboration will let H&M break into the Japanese/Harajuku market and compete with the dominating Uniqlo, both known for fashionable yet affordable clothing.

This collaboration will definitely be worth waiting for since it will be Comme des Garcon design at H&M prices.

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